Why to make your content influential for customers

Content is the key to achieve great results through marketing. Either it be video, text, images or illustrations, if they do not have great influential content, there is a high possibility that the marketing strategy will fail. A Wikipedia page creation agency tells the businesses to make their content influential for the customers, so that their emotions or desires could be targeted through your content and you would be able to turn them in conveniently without much effort. Moreover, the customers also like content that encompasses a message in it and gives some kind of direction to the customers. Do you agree with this concept of influential content for customers?